EPX Footbed Display
Wolverine partnered with AXIS DISPLAY GROUP to create an interactive display that showcases the footbed and sole elements that make up thier EPX Anti-Fatigue Technology.
Team Axis developed a boot riser display taking visual cues from the honeycomb pattern on the cushioning midsole. A rear back panel provides messaging above a cantalevered boot riser. Actual footbed and sole samples are oriented under the riser and threaded around a support post. This configuration allows the shopper to pivot the layers out together or individually from the post to touch and feel the product. ADG developed concepts, prototyped, tested and produced this program for multiple locations nationwide.
Project Objectives
- Develop a display demonstrating the EPX Technology.
- Can be hung on slatwall, set on countertop or shelf.
- Ability to touch and feel the footbed, midsoles and outsole.
- Stand out, yet integrate well within the current retail ecosystem.
- Ease of installation and maintenance.
- Associate friendly.
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Axis Display Group, Inc. is a full service, retail merchandising and marketing company with offices in Chicago, Los Angeles, and Shanghai, China. Run by a team of right and left brain thinkers, Axis Display uniquely combines a blend of manufacturing expertise with agency thinking to deliver great retail experiences throughout the world.